FROM THE EDITOR

Baby has been integral to the luxury parenting market for close to a decade and encompasses baby-magazine.co.uk, The Baby Awards and two glossy print titles: The Ultimate Baby Book and Having a Baby. I’m delighted to say that 2022 was our best year ever for web traffic, with a 20% increase in users, 25% increase in page views and 25% increase in organic search traffic. Added to this, in September we brought Having a Baby to market, a brand-new annual print title offering valuable buying advice to new parents.

Drawing on our many years in the parenting market, baby-magazine.co.uk delivers a careful balance of pre- and post-birth content, alongside a beautiful blend of the practical, fashionable, and fun. Topics covered include latest guidance and tips for pregnancy and birth, family travel, health and beauty, education and interiors. We offer exclusive access to the country’s most stylish mothers, a sprinkling of celebrity and an array of high-profile contributors. Maternal health and wellbeing advice is provided by the country’s top doctors and practitioners, including Zita West, Dr Chiara Hunt and specialists from The Portland Hospital.

Kate Freud

Editor-at-Large

AUDIENCE

AB, aspirational families Families with household incomes in excess of £100,000 Children are likely to be privately educated