CELEBRATING 10 YEARS
MEDIA PACK 2023
FROM THE EDITOR
Cruise International is the highest-selling cruise magazine on UK newsstands, offering a wealth of advice, inspiration and information for experienced cruise travellers and new-to-cruise readers.
As a glossy print magazine, distributed bimonthly via luxury retailers and independent newsagents, we offer our readers exclusive first-hand features and up-to-date information to restore their confidence in travel and reawaken their desire to explore the world.
Since relaunching in January 2022, Cruise International’s digital output has also increased, with a new online-only magazine, new-look website, weekly e-newsletter and committed following on social media.
With our revamped cross-platform approach – including the opportunity to tap into the databases of our 16 sister titles at The Chelsea Magazine Company – Cruise International is much more than a magazine. We can help you connect with an audience of affluent, 50-plus enthusiastic travellers to forge loyal, long-lasting relationships between our readers and the very best travel brands in the world.
Katie McGonagle
Editor
OUR AUDIENCE
Cruise International is officially the bestselling specialist cruise magazine in the UK, selling more copies on the newsstand than its closest rival and boasting more than three times as many subscribers. Our readers are cruising enthusiasts, with most using Cruise International magazine and cruise-international.com to plan their next trip. The Cruise International audience is passionate, affluent and engaged, with most readers taking at least one cruise each year.
OUR REACH
- 7 UK editions
- 80,000 Print Readership
- 160,000 Website Users
- 78,000 Foleon Database
- 23,000 Email Subscribers
- 18,000 Social Media Followers
DISTRIBUTION
- Strategically promoted at key newsstands including Waitrose & Partners, M&S, WHSmith, Sainsbury’s and Tesco
- Leading independent newsagents in the UK
- Targeted distribution to specialist travel agents, all major port terminals, on board ocean and river cruise ships and carefully selected hotels, airport lounges and railway hubs
“Cruise International is a great read for those looking to holiday at sea and understand the differences between ships and companies and what they offer to guests of all ages.”
Paul Ludlow, President, P&O Cruises
ENGAGE
Promoting your brand through our omni-channel offering – across print, digital and social – offers a truly effective and integrated approach.
- UK/international edition (print & digital)
- Cruise Planner bonus edition
- Supplements and sponsored content
- New-look website
- Weekly e-newsletter
- Foleon digital magazine
- British Cruise Awards 2023
CREATIVE PARTNERSHIPS
We are delighted to work with key partners to create high-quality content that will resonate with our readership and deliver maximum brand engagement. These include promotional features, bespoke supplements in print and on our innovative Foleon digital platform, competitions (data capture available) and more. Please contact us directly to discuss bespoke creative solutions.
ADVERTISING RATE CARD
Cruise International provides the perfect vehicle to promote high-quality, premium brands, products, and services to an affluent and discerning audience.
Promoting your brand through our omni-channel offering – across print, digital and social – offers a truly effective and integrated approach.
DIGITAL
DIGITAL AUDIENCE
We offer an integrated omni-channel solution through our website, social media and e-marketing platforms.
- 170,000 website users
- 226,000 page views
- 23,000 email subscribers
- 18,195 social media followers
Our comprehensive website is a deep dive across the industry: Cruise Search, Types of cruise, Cruise Reviews, Videos, Advice, News, Competitions. Packed with inspirational reviews, the hottest destination advice, celebrity interviews and the very latest ocean and river cruise news, it helps both new and experienced cruisers alike plan their next trip.
BRITISH CRUISE AWARDS
We are pleased to announce the return of the British Cruise Awards, the only UK awards voted for entirely by the people who matter most – cruise travellers. Now in its 10th year and returning to its prestigious London venue at the Houses of Parliament on May 16, 2023, the awards will feature fresh categories and an all-new voting website, and will be promoted across trade and consumer channels for the greatest possible brand exposure. The awards will receive prominent promotions across four issues of Cruise International beginning with a launch in the February/March issue, additional coverage in April/May and June/July, and a winners’ photo special in August/September. This will be supported by a dedicated microsite, email newsletters, solus emails, banner ads, social media posts and more. If you would like to align your brand with these much-sought-after awards and take advantage of extensive promotion in print, online and social media, please contact us to discuss sponsorship opportunities.
SPONSORSHIP OPPORTUNITIES
Sponsorship packages can be individually tailored to meet your objectives, with partnership opportunities including:
HEADLINE SPONSOR
- Naming rights: British Cruise Awards 2023 in association with…
- Prominent branding in all awards collateral (including print, online, event, programme)
- Double-page spread in awards launch issue
- Editorial quote in awards launch issue
- Opportunity to provide prize incentive to drive consumer awareness and highlight your involvement (GDPR-compliant data capture)
- 3 x full-page ads in subsequent awards issues, including winners’ special
- 3 x solus emails during the voting period
- Homepage takeover on voting microsite (6 weeks)
- Banner and MPU on voting microsite (4 weeks)
- Banner and MPU on cruise-international.com (2 weeks)
- Speaking slot, brand video and opportunity to present an award
- Editorial quote in winners’ photo special in print and standalone awards supplement online (including logo, ad and embedded video in digital version)
- Spaces for up to six attendees at the event
Total cost: £19,995 + VAT
DESTINATION PARTNER
- Prominent branding in all awards collateral (including print, online, event, programme)
- Speaking slot and opportunity to present an award
- Double-page spread in launch issue
- 1 x full-page ad in subsequent awards issue or winners’ special
- 1 x solus email during the voting period
- Homepage takeover on voting microsite (4 weeks)
- Banner and MPU on voting microsite (6 weeks)
- Banner and MPU on cruise-international.com (2 weeks)
- Speaking slot, brand video and opportunity to present an award
- Inclusion in the winners’ photo special in print and standalone awards supplement online (including logo, ad and embedded video in digital version)
- Spaces for up to four attendees at the event
Total cost: £7,995 + VAT
PREMIUM PARTNER
- Branding in all awards collateral (including print, online, event, programme)
- Specific category or item sponsorship (on a first-come, first-served basis)
- 1 x full-page ad in relevant awards issue
- 1 x solus email during the voting period
- Banner and MPU on Cruise International website (2 weeks)
- Inclusion in the winners’ photo special in print and standalone awards supplement online (including logo, ad and embedded video in digital version)
- Spaces for up to three attendees at the event
Total cost: £5,995 + VAT
FEATURED PARTNER
- Branding in all awards collateral (including print, online, event, programme)
- 1 x full-page ad in relevant awards issue
- 1 x solus email during the voting period
- Banner and MPU on Cruise International website (2 weeks)
- Inclusion in the winners’ photo special in print and standalone awards supplement online (including logo, ad and embedded video in digital version)
- Spaces for up to three attendees at the event
Total cost: £3,995 + VAT
To align your brand with this sponsorship opportunity, please contact Sales Manager Warren Wilkinson on warren.wilkinson@chelseamagazines.com
ADVERTISING CONTACTS
For more information about advertising opportunities, please contact
Catherine Chapman • GROUP SALES DIRECTOR
020 7349 3709 • catherine.chapman@chelseamagazines.com
Warren Wilkinson • SALES MANAGER 07939 213151 • warren.wilkinson@chelseamagazines.com
ADVERTISING Jubilee House, 2 Jubilee Place, London SW3 3TQ Tel 020 7349 3700