CELEBRATING THE VERY BEST IN EDUCATION
MEDIA PACK | 2023
FROM THE EDITOR
Independent School Parent is the termly magazine that helps parents make the right choices about their children’s education from nursery through to sixth form. Under the umbrella of Independent School Parent sit several associated education titles, websites and awards, most notably The Guide to Independent Schools, Great British Education and the Independent Schools of the Year Awards.
Educating a child in the independent sector is a significant investment. To make an informed decision, parents need to understand how the independent schools sector works and how they can access it to help their children.
With separate editions for prep and senior schools, Independent School Parent is a magazine with a mixture of intelligent and lively editorial, providing invaluable guidance for the key milestones of a child’s school career. Our glossy, printed magazines are delivered directly to schools for onward distribution to parents, while enhanced digital editions are free to download and widely promoted across our digital and social platforms.
Long established in the market, and trusted by parents and schools alike, our Editorial Advisory Board includes some of the most prominent figures in education today. Independent School Parent works with, and is approved by, the leading schools associations.
Claudia Dudman
Editor
WHAT WE DO
INDEPENDENT SCHOOL PARENT MAGAZINE
FREQUENCY: TERMLY, with separate editions for prep & senior schools
FORMAT: Glossy, print magazine and enhanced digital edition
READERSHIP: 60,000
UK DISTRIBUTION: Delivered directly to the country’s leading schools for onwards distribution to parents. Enhanced digital editions are free to download and widely promoted across our digital and social platforms.
THE GUIDE TO INDEPENDENT SCHOOLS
FREQUENCY: BI-ANNUAL
FORMAT: Glossy, print magazine
READERSHIP: 100,000
DISTRIBUTION: Delivered directly to both independent and selected state nurseries and primary schools for onwards distribution to parents. On selected newsstands including WHSmith and sent to handpicked nationwide locations including corporate headquarters and private clubs. Digital editions are free to download and widely promoted across our digital and social platforms.
GREAT BRITISH EDUCATION
FREQUENCY: ANNUAL, Published in January
FORMAT: Glossy, print magazine
READERSHIP: 100,000 (internationally)
DISTRIBUTION: Sent to 250 schools in 79 countries. Digital editions are free to download and widely promoted across our digital and social platforms. Print editions are also distributed globally by the Foreign Office via the Diplomatic Bag.
READERSHIP
Readers of the termly editions are the parents of the 622,000 children from the UK and overseas – 7% of all school-age children – who attend the UK’s 2,700 independent schools. Parents with children at independent schools are among the top 1% of earners in the UK, with household incomes in excess of £100,000 per annum.
OVERSEAS READERS: Independent School Parent has partnered with COBIS to distribute copies of our magazines to its 250 member schools in 79 countries around the world. This partnership offers direct access to an overseas market that is worth almost £900m per year to the independent schools sector. Our readers rely on Independent School Parent to:
• Provide an explanation of, and insights into, the way that independent schools work, especially for those who did not attend independent schools themselves
• Equip them with the knowledge and language they need in order to make informed decisions and ask the right questions of schools
• Bespoke Events
• Online Directory of Virtual Open Days
INDEPENDENT SCHOOLS OF THE YEAR AWARDS
Since their inception in 2018, the awards have received more than 800 entries from independent schools in the UK and abroad. The awards are free to enter and judged by an independent panel of educational experts. Following an awards ceremony (held virtually this year) in October, a special Awards Supplement – profiling the winning schools – is distributed with Independent School Parent and other magazine titles across the Chelsea Magazines portfolio.
NEW FOR 2023 – a special Independent Schools of the Year Awards magazine called GREAT BRITISH SCHOOLS will follow the 2022 awards ceremony and feature all shortlisted schools.
DIGITAL
We offer an integrated omni-channel solution through our website, social media and e-marketing platforms.
• 33,000 Monthly Web Page Views
• 25,000 Monthly Web Users
• 4,000 Partner Solus Emails
• 5,000 Email Newsletters
WEBSITE
Our comprehensive website takes an authoritative look at the issues that really matter to parents who have chosen to educate their children privately. Whether it’s advice on your choice of school, current exams or pastoral care, independentschoolparent.com provides the answers through insightful articles and news stories written by an expert team of writers that includes some of the top names in teaching.
SCHOOLS DIRECTORY
The Independent School Parent Schools Directory is a valuable online tool for parents at home and abroad researching schools. Annual listings available. independentschoolopendays.com is the perfect platform for showcasing virtual open days. A valuable online tool for parents at home and abroad researching schools.
ADVERTISING RATE CARD
MAGAZINE
Our glossy magazines boast high production values and are delivered, free on request, to the country’s leading schools.
DIGITAL
We offer an integrated omni-channel solution through our website, social media and e-marketing platforms.
• 30,000 Monthly Web Page Views
• 23,000 Monthly Web Users
• 4,000 Partner Solus Emails
• 4,000 Email Newsletter
Our comprehensive website takes an authoritative look at the issues that really matter to parents who have chosen to educate their children privately. Whether it’s advice on your choice of school, current exams advice or pastoral care, independentschoolparent.com provides the answers through insightful articles and news stories written by an expert team of writers that includes some of the top names in teaching.
All advertisement bookings are subject to Chelsea Magazine Company’s standard terms and conditions. Final copy is required on the ad copy deadline. Cancellations must be made in writing at least eight weeks prior to publication. All advertisements are subject to VAT at the standard rate. A discount of 10% is available to PPA-approved agencies. Production charges for alteration and setting may apply.
ADVERTISING CONTACTS
For more information about advertising opportunities, please contact
Catherine Chapman • GROUP SALES DIRECTOR
020 7349 3709 • catherine.chapman@chelseamagazines.com
Harriet Cottrell • ADVERTISEMENT SALES MANAGER
020 7349 3717 • harriet.cottrell@chelseamagazines.com
Nicholas Gavigan • ACCOUNT MANAGER
nicholas.gavigan@chelseamagazines.com