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MEDIA PACK 2023

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FROM THE EDITOR

Racecar Engineering is the world’s leading technical publication for motorsport design, technology, and engineering. It has maintained its position as the pre-eminent brand in the ever-evolving world of motorsport engineering since 1990. From concept to track, each monthly issue is packed with the technical information, cutting-edge features, interviews, and analysis – our expert contributors include Peter Wright, Claude Rouelle and Danny Nowlan – that you would expect from motorsport’s leading technology magazine. With unique insight into all forms of motorsport including Formula One, Le Mans, IndyCar, and NASCAR through to grass roots racing, Racecar Engineering allows its technically adept audience to keep up to speed with the latest products, events, and developments. Our commitment to innovation – in print and online – has delivered robust newsstand and subscription sales and increased digital engagement.

Andrew Cotton

Editor

OUR AUDIENCE

Racecar Engineering has a readership of more than 35,000 across various platforms, including newsstand, digital and subscription. It is read by industry professionals, including designers, engineers, manufacturers, and race teams from all areas of the sport, as well as being on sale to the general public. The magazine is read by the decision makers and budget holders at the forefront of motorsport. They govern large research and development budgets and are also responsible for personnel within their team. In Formula 1, it is not uncommon for teams to number more than 600 people, and budgets to stretch into the hundreds of millions of pounds. Seventy five percent of Racecar Engineering readers draw their main income from motorsport, with 71% responsible for purchasing decisions and an average spending budget of $170,000, meaning we can influence key purchasers on a monthly basis.

OUR REACH

  • 12 UK editions
  • 35,000 Print Readership
  • 134,000 Digital Reach
  • 12,000 Email Subscribers

DISTRIBUTION

  • Strategically promoted at leading newsstands including WHSmith High Street and Travel stores and Barnes & Noble and Books-A-Million stores in the US
  • Leading independent newsagents in the UK and overseas
  • High-profile media partnerships with internationally renowned motorsport associations, events, shows and more

SOLUTIONS

Promoting your brand through our omni-channel offering – across print, digital and social – offers a truly effective and integrated approach.

  • UK/International edition (print & digital)
  • Digital supplements
  • Glossy annual Running a Racecar publication
  • Digital monthly newsletters

CREATIVE PARTNERSHIPS

  • We are delighted to work with key partners within the industry to create high-quality content that brings a product or service to life in a way that truly resonates with our readership. Please contact us directly to discuss bespoke creative solutions.

ADVERTISING RATE CARD

Racecar Engineering provides the perfect vehicle to promote high-quality, premium brands, products, and services to an affluent and discerning audience. Promoting your brand through our omni-channel offering – across print, digital and social – offers a truly effective and integrated approach.

ADVERTISING CONTACTS

For more information about advertising opportunities, please contact

Catherine Chapman • GROUP SALES DIRECTOR

020 7349 3709 • catherine.chapman@chelseamagazines.com

Lauren Mills · ADVERTISEMENT MANAGER

020 7349 3796 · lauren.mills@chelseamagazines.com

ADVERTISING Jubilee House, 2 Jubilee Place, London SW3 3TQ Tel 020 7349 3700


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