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MEDIA PACK | 2023

Celebrating the beauty of English gardens

For more than a quarter of a century, The English Garden has celebrated the country’s most beautiful gardens, and guided readers with expert, trusted advice and inspiration. Exclusive photography of the finest gardens and intelligent, in-depth content are at the very heart of The English Garden. The gardens we feature may be historic or contemporary, but they are always quintessentially English – a noted point of difference from our competitors. Our readers strive for a timeless, impressive garden, and to this end they invest for the long term, favouring quality brands and products.

The English Garden enters 2023 on the back of two years of increased interest in gardening, the nation’s gardeners continuing to delight in their outdoor spaces and invest in them. Reflecting that, our readers are more engaged than ever: In 2022, annual subscribers made up 66% of all subscribers. In addition, we continue to invest in retail promotions at newsstand.

Likewise, digital traffic continues to grow. We have quadrupled the frequency of emails to our highly engaged database, leading to 60% growth in online traffic from email, and our email database has grown by 35%.

Clare Foggett

Editor

Our Audience


Our Reach

56,147 Total Circulation (ABC Jan-Dec 2021)

40,786 Subscribers (ABC Jan-Dec 2021)

170,000 Print Readership

440,000 Digital Reach

Our Audience


Every year UK households spend around £7.5billion on garden goods and £2.4billion on the services of gardeners and landscapers. Our highly discerning audience is:

• More engaged than ever before, with annual subscribers making up 66% of all subscribers.

• Influenced by the engaging editorial and sumptuous printed pages of the magazine.

• Predominantly 55+ and has the time and money to invest in their garden.

• Is more affluent than that of its closest magazine competitors, with 65% of purchasers classed as being of ‘high’ or ‘very high’ affluence.*

Distribution


• Strategically promoted at leading newsstands, including M&S, Waitrose & Partners, WHSmith, Booths, Sainsbury’s and Tesco. • Selected independent newsagents and retailers. • Major events, including RHS Chelsea and Hampton Court flower shows. • Distributed to influential members of: The National Garden Scheme (NGS), Society of Garden Designers (SGD), The English Gardening School, Capel Manor College, KLC School of Design and Inchbald School of Design. • Delivered to luxury hotels nationwide, including most 4* and 5* hotels in London, and widely available on bespoke media libraries. • Widely consumed on Readly.

Creative Partnerships


We are delighted to work with key partners within the industry to create high-quality content that brings a product, service or venue to life in a way that truly resonates with our readership. Please contact us directly to discuss bespoke creative solutions.

Advertising Rates

Display

Outside Back Cover: £4,345

Inside Front Cover: £3,905

Inside Back Cover: £3,465

Double Page Spread: £5,055

Full Page: £3,245

Half Page: £1,925

Quarter Page: £1,025

Creative Solutions

Double Page Partner Feature: £5,500

Full Page Partner Feature: £3,495

Classified

Gardens/Nurseries: £295

Quarter Page: £795

Eighth Page: £405

Per column cm: £35

Digital

Reskin: £3,300

Online Feature: £1,750

Competition: £2,000 + prize

Online Directory: £500

Leaderboard: £1,000

Billboard: £990

Double MPU: £1,100

MPU: £600

Social Media Post: POA

Email

Newsletter Advertorial: £900

Newsletter Leaderboard: £900

Solus Email: POA

Advertising Contacts

Group Sales Director

Catherine Chapman

020 7349 3709

catherine.chapman@chelseamagazines.com

Group Account Director

Natasha Scroggs

0207 349 3733

natasha.scroggs@chelseamagazines.com

Advertising Manager

Astrid Elsen

020 7349 3743

astrid.elsen@chelseamagazines.com

Account Manager

Charlotte Peach

0207 349 3711

charlotte.peach@chelseamagazines.com

Jubilee House, 2 Jubilee Place, London SW3 3TQ

www.theenglishgarden.co.uk


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